China’s Hainan Airline is in the talk because they just elevated the dress code to an extraordinary level for their crew members. This new haute couture uniform is a head turner and makes other airlines uniform look like sack.
The company has collaborated with designer Laurence Xu who introduced the new attire at the Paris Couture Week. It is inspired by the ‘Cheongsam’, a traditional Chinese dress.
Take a look:
Captioned Hainan Airlines: The Laurence Xu Haute Couture was held at the Paris InterContinental Hotel July 4, 2017. Our new uniforms have been designed with a classic, aesthetic and modern elements in mind.
“The cooperation between Hainan Airlines and Lawrence Xu is industry leading. We are not only creating a new uniform but also showing the internationalized image of our airline. Especially on international routes, we would like to let passengers know that China is modern and trendy,” said Xu Fei, brand director of Hainan Airlines.
Captioned Hainan Airlines: Hainan Airlines and Laurence Xu seem to be a natural fit, and the styling is inherently elegant. Stylish, sophisticated, with a hint of fun, the airline uniform feels like it’s been taken out of the Jetset era and plunged into the modern world.
Captioned Hainan Airlines: Did you know? Laurence Xu and Hainan Airlines went through 1,000 sketches and tried more than 100 samples before deciding on the final design.
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