Online media has changed the way entertainment manufactured and consumed. Social media has enabled the common man to reach out to a larger audience. It is an era of aspiring singers, musicians, & artists and YouTube acts as an excellent platform to give fame to such artists. The voices of singers like Arijit Singh and Shreya Ghoshal is a treat to ears, while that of DHINCHAK POOJA is so superior that it makes our ears bleed. This ‘melodious’ girl surpassed our gems in the music industry by going viral so quick.
Popularity through cynical promotion
Pooja Jain a.k.a dhinchak Pooja is an Indian rapper who went viral via negative publicity through YouTube. She released some cringe-worthy songs like “Selfie Maine leli Aaj” and “Swag vali Topi”. Initially, her songs were shared for comic purposes, and that is what made her unstoppable. The girl is now a YouTube sensation with a verified YouTube account and is consistently putting the dreams of so many people to death.
One can easily go viral if he/she follows some standard marketing strategies
Technology has brought with it many nuisances, one of which is the introduction of memes and other funny stuff that has diverted people’s minds off the right things and has moulded them in a manner that they have now started encouraging this sort of things. Now, the audience usually prefers stupid, humorous and goofy stuff and promotes it online rather than the stuff that is worth sharing. Dhinchak Pooja’s videos, being nothing more than a funny meme, took over the audience’s minds and gained an enormous attention.
Her music sense is awful, yet she is a star
This girl disrespects the essence of music and is continuously getting roasted by the people throughout the country. But her courage is commendable as not a single bit of criticism can put her on a halt. This girl is becoming inevitable with every passing day. The people are busy sharing her off-beat videos unconsciously to roast her on social media, taking advantage of which she is making money off her shares and views. They fail to realise that negative publicity is still a kind of advertising and can be used to earn money. It has been reported that dhinchak Pooja has already made something between $5,000 to $80,000 which is 3.2 Lakhs to 50.48 Lakhs per month.
In a country like India, where the career options are restrained only to engineers, doctors, lawyers, and pilots, this girl pretty much acts as a cherry on the top and ignites rage in the young minds who want to do something unique and achieve something huge in the field of music.
Watching dhinchak Pooja’s effect on social media forces the struggling artists to limit themselves and ponder upon the criticism that they might face in their future years, consequently killing their dreams brutally. Her ‘soulful’ music makes the artists, who want to grow, think that the people who deserve fame by their talented voices and music production skills are struggling. While this girl on the other hand, who needs to be arrested for making such abominable music, is already on her way to becoming a musical sensation along with making a huge amount of money off it.
This is a common thought that always crosses the artist’s minds whenever they come across singers like dhinchak Pooja. The artists hence suppress their desires to stand in the hall of fame and divert their artistic minds towards the corporate world, where they might not even be able to perform and present themselves equally well.
She has a global reach
Dhinchak Pooja is not just limited to YouTube and Facebook, but her account is spread to Twitter and other sites as well, which is her places to dole out the motivational quotes, like “Do not set limits to your unlimited potentials”. While in the dark reality, the girl is proving herself as a disappointment for the aspiring artists in every nook and corner of the country, totally contradicting her Twitter personality.
But! The great news is that a guy named “Kathappa Singh” recently removed all her videos and empathised with the gullible audience. Well, guess what? Not all heroes wear capes! Dhinchak Pooja’s videos were taken down due to some copyright issues and were reported to YouTube by this guy. Not only did he give relief to our ears, but also made us believe in humanity again. Unfortunately, two of her videos are back on YouTube escaping the reporting action filed by Kathappa.
So, people who love and respect music, it’s high time to stand up for it and shout out to the people who want to make it big. It is time for them to live their dreams and breathe their aspirations and put such awful people down. They need to realise that the real and melodious music will be appreciated and will undoubtedly receive a positive response. This country requires real artists who produce euphonious music and whose voices make us feel alive, unlike people like dhinchak Pooja, of who we need to get rid of immediately.