Apart from being Artists, Bollywood celebrities are business men too who have a reputation in domestic as well as in international market for kind of image that they have built for themselves. Their fashion statement and appearance are their strong points to endorse a product that a company wants to sell.
Such big brands indeed shell out a lot of money for their marketing so that more and more people get to know about their brand. One such way to reach out to masses is by endorsing your product through a celebrity in exchange of money that he or she charges for doing so. Hrithik Roshan is the name that every big brand wants to associate themselves with it. However, there is always a price to pay for that.
Tommy Hilfiger is one of the top clothing brands in the world. Their quality of product is always of A1 class. But recently, things got a bit awkward when Hrithik Roshan confronted the company for using his and his son’s image for endorsing their brand without their permission. This is what Hrithik tweeted.
Dear Tommy.I dont wear u, neither do my kids endorse u.If u hv lost ur spine I hv a great team 2help u find it.Please (hil)figure urself out pic.twitter.com/QMB2h9Gm0y
— Hrithik Roshan (@iHrithik) February 9, 2017
Yes, images like these are indeed copyrighted and one can only use these under the banner of fair use but not for commercial purposes which apparently Tommy Hilfiger did in their poster. It was quite unprofessional on their part to publish a poster like this even if one can call it as an error from the designer. Here is how Tommy Hilfiger official twitter account responded to Hrithik’s tweet.
@ihrithik Dear Hrithik, it was not our intention to suggest an endorsement. We apologise for any miscommunication & wish you the best.
— Tommy Hilfiger (@TommyHilfiger) February 10, 2017
Well that was indeed a serious miscommunication for a global brand of their such stature. However, at the end, everything was sorted out and things were back to normal again.
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