CES Review 1: Why is Intel investing in sports?

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Consumer Electronics Show not only showcases whatever is new and amusing in the technology, but it also gives us a glimpse of what the future holds for us. In this edition of CES, we realized that our television sets could soon be as thick as paper but will also possess 4k viewing, that phones will also possess the ability to Tango(pun intended), and that the VR picture will soon into a bigger and brighter reality.

Though one of the most perplexing developments of the CES was the involvement of Intel in sports. Though have always been the first name when you take out a leaf from the books of technological progress through the ages. For instance, the inventor of integrated circuits was the founder of Intel(Robert Noyce) and Intel, along with Marcian Hoff invented the first microprocessor in 1971, called the Intel 4004 which had the capability to form 60,000 operations per second. On April 1st, Intel released 8008 processor and rest, as they say, could be found in the pages of history or in your computers(Not exactly, though, we use i-series now).

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Intel sees a vertical where it can invest technology where it can help both the fans and the athletes.Intel first dabbled into the sports array at the CES 2016 where nearly half of their presentation talked about their collaboration with New Balance, X-games, Red Bull and Oakley. But it soon dawned upon them that there was more they could scale and get under their ambit, which eventually led to the foundation of the Intel Sports Group and their acquisition of Voke, an Israeli Virtual Reality Streaming startup that led them into the immersive reality segment-the highlight being at CES, where each of the attendees was made to watch a real-time demo using live stream from a college basketball match, and using Voke’s technology to make them feel like they were inside the stadium.

“Viewers will get to decide what seat they have, that’s the future of sports viewing.”,said their CEO, Brain Krzanich.

Intel also made an acquisition of another Israeli-based startup, Replay Technology, that developed 3D broadcasting software. They had earlier partnered with them during an NBA-All Stars match, using as many as 28 ultra high definition cameras and-and 3D rendering technologies for a 360-degree viewing. Though the actual amount of the deal was never disclosed, Israeli media pointed it to be around $175 million.

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Intel isn’t the only big technology giant trying to throw the net over the sports market; Microsoft provides Surface Pro tabs to the coaches sitting on the sidelines. Amazon and Twitter at looking at the possibilities of live streaming on their websites and SAP provides a way to mix entertainment and sports, in a better way to engage fans.

The future of VR seems really bright and might be the majoring showcasing of perhaps let us say, at least the next two CES. But tell me honestly, who wouldn’t love to watch a match live while sitting on his couch. Personally, I would and the future looks good.

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